The use of color in branding is a complicated one. It not only needs to be appropriate for the brand, but it also needs to resonate with the target audience. Color psychology is a fascinating topic, and it can certainly be used as a tool for marketers. A study by the...
Gamification is a technique that is used in the marketing industry to engage customers and increase their online revenue. Gamification has been around for years, but it’s only recently that it’s been used as a marketing strategy for businesses. Marketing is an...
Marketing is one of the most important aspects of running a small business. It is the process of communicating with customers and potential customers. Marketing helps to create awareness, interest and desire for a product or service. There are many ways to brand your...